Corporate Philosophy

±0 caters to customers all over the world
by creating things that dissolve into people's behavior and into the space around them
( or things that customers feel comfortable with )
at the right prices
and by adding, as a consequence, a bit more of a feeling of happiness to their lives.

To that end, ±0 is committed to
finding“the essential shapes necessary for objects”
and crystallizing these shapes into actual products,
i.e., “things that seem to have already existed but didn't,”
by featuring all the necessary functions,
by tenaciously elaborating each and every detail,
by ensuring the right quality and the right prices,
and without giving in to the manufacturers’logic of “efficiency”and“commonsense.”

Through such corporate activities, ±0 aims at
contributing to the advancement of Japanese industrial design culture.