COMPANY PROFILE

Corporate Name	:	PLUS MINUS ZERO CO., LTD.
Corporate Address	:	Nihonbashi Yasuda Skygate 5F, 3-15-1 Nihonbashihamacho, Chuo-ku, Tokyo 103-0007, JAPAN Minato-ku, Tokyo 107-0062 Phone:03-3639-5885 Fax:03-3639-5886
Store	:	±0 AOYAMA HOLON-R, 3-12-12 Kita-Aoyama Minato-ku, Tokyo 107-0061
Website	:	http：//www.plusminuszero.jp
Founded	:	September 1, 2003
Annual closing month	:	March
Capital	:	100,000,000 Yen (as of March, 2010)
Executives	:	Representative Director & President  - Mitsuo Aoki Director - Norikazu Watanabe Director - Isamu Aoki Director - Masami Abe Director - Kazutoshi Ozawa Director - Hideo Masuda Executive Officer - Shogo Kobayashi Executive Officer - Atsushi Uehara Auditor - Takanori Sakamoto
Main Financing Bank	:	Mizuho Bank, Ltd Shinjuku branch The Bank of Tokyo-Mitsubishi UFJ,Ltd. Hongo branch Sumitomo Mitsui Banking Corporation Ginza branch
Business Activities	:	planning, production and sales of household electrical appliances and miscellaneous items; operation of retail store (±0 AOYAMA shop)

 

Company History

September 2003	The company is established with the head office located in Sendagaya, Tokyo (capital 20,000,000 yen) The first collection is announced to the press through an installation in Daikanyama, Tokyo
December 2003	The website is launched The telephone ordering center is set up Sales of the first items - DVD/MD Stereo and Hot Carpet - begin, with gradual expansion of the product line-up
February 2004	±0 participates in "Roppongi Crossing" at Mori Art Museum in Roppongi, Tokyo
March 2004	Sales at a shop-in-shop is commenced at Coredo Nihonbashi, Nihonbashi, Tokyo
June 2004	Catalogue sales are commenced ±0 participates in “Interior Lifestyle” exhibition at Tokyo Big Site, Ariake, Tokyo
October 2004	A own retail store“±0 AOYAMA” opens in Kita-Aoyama, Tokyo The head office is relocated to Minami-Aoyama, Tokyo ±0 AOYMA participates in the Tokyo Designer's Week and announces the second collection ±0 brand wins the Good Design Award 2004 (in the New Territory design category)
December 2004	±0 wins "Best Industrial Range" award in English magazine Wallpaper's "Wallpaper Design Awards 2004"
August 2005	A new product collection is launched at ±0 AOYAMA store
October 2005	±0's Humidifier wins a gold prize of the Good Design Awards 2005 ±0's Hot Water Dispenser and Cordless Telephone also pick up the Good Design Awards 2005
November 2005	±0 participates in the "Tokyo Designers Week"
July 2006	On-line mobile sales are commenced
August 2006	±0 is elected for the "Exhibition of the 50 Years of the Good Design Awards - Stories of Epoch-Making Designers and 100 Designs"
October 2006	A new product collection is launched at ±0 AOYAMA store ±0's Air Purifier picks up the Good Design Award 2006.
November 2006	±0 participates in the "Tokyo Designers Week"
February 2007	±0's Humidifier is added to the permanent collection of The Museum of Modern Art (MoMA), New York
June 2007	±0 Release of the 4th ±0 collection, in conjunction with participation in the "Interior Lifestyle" exhibition held at Tokyo Big Site, Ariake, Tokyo
October 2007	±0's Toaster, coffee and tea maker, heater and electronic calculator M win 2007 Good Design Awards
November 2007	±0 Participation in Tokyo Designer's Week
September 2008	±0 makes its official debut to the European market at the “MAISON&OBJET PARIS,” France
September 2008	±0's Wall Clock wins the “coup de cœur” (best product) award selected by Wallpaper*, a famous international design, interior, and lifestyle magazine of the UK, at the “MAISON&OBJET PARIS”
October 2008	±0's 2.5R Series, Fan, and Electric Kettle win 2008 Good Design Awards
February 2009	±0 participates in “ambiente Internationale Frankfurter Messe,” Germany
April 2009	During "Salone Internazionale del Mobile" held in Italy, ±0 exhibits its collection at Spazio Rossana Orlandi, one of the most prestigious shops and galleries in Milan.
September 2009	During “London Design Festival” held in the U.K., ±0 exhibits its collection at twentytwentyone
October 2009	±0's Wall Clock picks up the Good Design Award 2009 A new product collection is launched at ±0 AOYAMA store
December 2009	The head office is relocated to Nihonbashi, Tokyo