持っているバッグを、地面に置くことに抵抗のある方は、非常に多いと思います。だったら置くことに抵抗の無いものであれば良いはず。だから靴底。しかも、学校でおなじみの「上履き」です。見慣れたゴム部分のカラーがポイントです。
We believe that a great many people are not happy with the idea of putting their bags on the ground. It stands to reason then that they'd go for a bag that they wouldn't be too worried about placing on the ground. So we thought about shoe soles. More precisely, we thought about the rubber-soled shoes that are worn in schools throughout Japan. The color of the familiar rubber part of the shoe forms a focal point.
